We help sales and marketing teams to accelerate new business development & boost online brand awareness
Why an integrated sales & marketing approach delivered cross-channel increases new business
Buyers need exposure to your brand an average of 7 times before making a buying commitment.*
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Only 4% buyers have a favourable impression of a sales person reaching out for the first time by a cold phone call and 53% think less of your company if approached in this way**
Highlighting you and your business as trusted advisors, by sharing helpful content relevant to your audience, reinforces commitment to your sales prospects and to the market, and what you can offer by working together.
In the post-pandemic world when in particular, senior decision makers are often based remotely it is questionable whether a sales call will be welcomed during the limited time spent in office.
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Sources:
*(The Golden Rule of 7: Hermann Ebbinghaus and the Spaced Repetition theory)
Why
LinkedIn?
LinkedIn currently has 757 million users. 353 million are monthly users and 40% of users use LinkedIn daily. 182 million are senior level decision makers. 33% of B2B decision makers use LinkedIn to research purchases.
84% C-Level/VP executives use social media to assist in company buying decisions and B2B buyers most active in doing so were more senior and had 84% bigger budgets.
LinkedIn saw a 55% year-on-year increase in conversations among connections in 2020.
Think posting on LinkedIn doesn’t matter? LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs-
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Sources: eMarketer & IDC Study 2014 Social Buying Meets Social Selling:
How Trusted Networks Improve the Purchase Decision Study
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